Seagram's
VO
- 40
- 70cl
- Taste: 2
- Canadian
Seagram Company Ltd. was a prominent Canadian distillery and beverage company founded in 1857 in Waterloo, Ontario, by Joseph E. Seagram. Known for brands like Seagram's Seven Crown and Crown Royal, it became a major player in the global spirits industry. The original Waterloo distillery also served as the company's headquarters. Facing financial difficulties, Seagram underwent mergers and acquisitions in the late 1990s, leading to its dissolution in 2000 when...
Read more
Read more
Seagram Company Ltd. was a prominent Canadian distillery and beverage company founded in 1857 in Waterloo, Ontario, by Joseph E. Seagram. Known for brands like Seagram's Seven Crown and Crown Royal, it became a major player in the global spirits industry. The original Waterloo distillery also served as the company's headquarters. Facing financial difficulties, Seagram underwent mergers and acquisitions in the late 1990s, leading to its dissolution in 2000 when Vivendi acquired it. The Seagram brand and assets were subsequently sold off, marking the end of the Waterloo distillery's operations.
There is a mystery surrounding the origins and naming of Seagram's VO. While family tradition states that "VO" stands for "Very Own", as this was a whisky blend created for Joseph E. Seagram's own family, others claim that the initials stand for "Very Old" in keeping with the distillers assertion that is was a blend of very old Canadian Whiskies.
The story tells how Joseph's son, Thomas, had the distillery's blender, William Hortop, prepare a whisky blend for his personal use to celebrate his upcoming marriage in 1913 to Dorothy Pearson. Upon tasting the special blend, Joseph insisted that the family blend be put on the market, and then went on to become one of the company's biggest sellers.
There is a mystery surrounding the origins and naming of Seagram's VO. While family tradition states that "VO" stands for "Very Own", as this was a whisky blend created for Joseph E. Seagram's own family, others claim that the initials stand for "Very Old" in keeping with the distillers assertion that is was a blend of very old Canadian Whiskies.
The story tells how Joseph's son, Thomas, had the distillery's blender, William Hortop, prepare a whisky blend for his personal use to celebrate his upcoming marriage in 1913 to Dorothy Pearson. Upon tasting the special blend, Joseph insisted that the family blend be put on the market, and then went on to become one of the company's biggest sellers.
Tasting Rating Guide
1: Light, good for beginners - an aperitif on a summers day, i.e. Glengoyne, Auchentoshan
2: Also good for beginners but with more depth and body - a little stronger than 1, ie. Glenmorangie, Speyburn
3: A dram for everyone, a little more complex so the palate requires a little more experience, i.e. Cragganmore, Macallan
4: A stronger spirit, a big whisky with lots of character and body, excellent after dinner, i.e. Lagavulin, Laphroaig